Scope of the first version
The number of user roles, screens, scenarios, and business rules determines how much product work is required.
Project pricing
A focused MVP in 3 weeks, from A$15,000
The starting price covers one core user journey and no heavy integrations. A broader product is estimated separately and usually takes longer than three weeks.
Why a focused MVP from us starts at A$15,000
Australian cost guides published in 2026 put a typical agency MVP at around A$25,000–60,000 (Appomate), from about A$30,000 (Rebelled), or A$60,000–150,000 for a fixed-price 8–12-week build (Luminary). We start lower for five reasons:
- Fixed first scope. One core user journey, no heavy integrations. Everything else goes into a separate, later estimate.
- A 3-week first version. Short timelines mean less budget spent before real users try the product.
- A small senior team. You talk directly to the people building your product, with no account-management layer. Our development team works remotely, which keeps our costs lower than a fully local agency.
- Staged payments. You pay by agreed milestone after seeing weekly demos, so you're never paying far ahead of what you've seen.
- You own the code. On full payment the source code and documentation are yours, so you can continue with us or with anyone else.
Prices in AUD, + GST. Contracts are issued by Brij N Co Pty Ltd, ABN 12 680 205 814.
Cost by product type
The product name is only the starting point
The estimate is driven by what users need to do, what systems the product connects to, and what must be ready for release. These are the main cost drivers for each service.
What shapes the budget
Six factors with the greatest impact on the estimate
A useful estimate is not a guess multiplied by an hourly rate. It connects the product goal to specific flows, technical decisions, and release responsibilities.
Platforms and devices
A browser product, a mobile application for one or two platforms, and a shared backend require different delivery plans.
Design readiness
Existing research and layouts can shorten preparation. If they are missing, user flows, prototypes, and interface design become part of the scope.
Integrations and data
Payments, maps, CRM, ERP, authentication providers, device APIs, and data migration add implementation and testing work.
Quality requirements
Security, load, offline mode, accessibility, audit trails, and complex permissions can materially change the architecture and testing effort.
Release and support
App-store publication, infrastructure setup, monitoring, documentation, warranty work, and ongoing development are agreed separately in the delivery plan.
From request to estimate
How we prepare a project estimate
After a short brief, we usually prepare the initial staged estimate within two business days. If the product has major technical unknowns, we identify them before treating the figure as a commitment.
- 1
Understand the outcome
We discuss the business goal, audience, current materials, target platforms, and the result the first release must produce.
- 2
Define the first version
We outline the core user journey, separate required functions from later ideas, and record assumptions that affect the estimate.
- 3
Break down the work
We group tasks into product, design, engineering, testing, and release stages, then show dependencies and known risks.
- 4
Agree on milestones
Before development begins, the deliverables, acceptance points, payment milestones, timeline, and ownership terms are documented in the estimate and contract.
Pricing FAQ
Questions about estimates and payments
The starting price is for a focused MVP. These answers explain what it includes and how a broader product is estimated.
What does the A$15,000 starting price include?
It covers a focused MVP with one core user journey and no heavy integrations, ready in 3 weeks. The price is in AUD, + GST. Extra roles, integrations, and a wider release are estimated separately and usually take longer than three weeks.
Can I get a rough range before a full specification exists?
Yes. A detailed specification is not required for the first estimate. A short brief about the goal, audience, platforms, main user journey, existing materials, and integrations is enough to prepare an initial range and list the assumptions behind it.
What is included in the development estimate?
The estimate is divided into the agreed stages, which may include product analysis, UX and interface design, frontend and backend development, integrations, testing, release preparation, and documentation. We show what is included and what remains outside the current version.
How can the first-release budget be reduced?
The safest way is to keep one central user journey, postpone secondary roles and automations, reuse reliable services where appropriate, and avoid building speculative features before the main hypothesis is tested.
How are payments organised?
We work under a contract and divide the project into milestones with defined deliverables. Payment is tied to those agreed stages, so the client can compare progress with the estimate throughout development.
Who owns the source code after payment?
The client owns the source code and project documentation under the terms agreed in the contract. The deliverables and transfer of rights are documented before work begins.
Is post-launch support included?
Release responsibilities and the warranty period are recorded in the project terms. Monitoring, dependency updates, fixes, and new feature development can continue afterwards under a separately agreed support format.
Want an estimate based on your actual product?
Tell us the goal, the main user journey, and what materials already exist. We will identify the next step and the information needed for a realistic estimate.